Developing Your Personal Brand for Professional Success

Strengthen Your Personal Brand. Craft your story

Join Karen Morton CDir, Non-Executive Director, for an insightful webinar where she will explore the importance of personal branding for directors and its impact on professional success. You'll learn why your personal brand matters, how it influences your achievements, and how to assess the current health of your brand.

The webinar will dive into what makes a strong personal brand, guide you through defining your unique identity, and explore how to craft your story effectively. Additionally, we'll cover strategies to enhance your visibility to be considered for board roles and look at how to develop a practical personal brand action plan.

The webinar will take place from 9:30am-10:30am on Thursday, 10th October 2024. This event is exclusive to IoD Ireland members.

The IoD Briefing Series: Designed for Directors, sponsored by Accenture.

Karen Morton CDir

Non-Executive Director

Karen Morton CDir is a Non-Executive Director on the boards of daa plc, Fanagans Funeral Directors, Shaws and the Irish Chamber Orchestra. Karen is a Chartered Director and Marketeer with 25+ years of executive and 7 years of non-executive director (NED) experience across tech, aviation, financial services, retail and recruitment. Karen is an examiner for the Institute of Directors Chartered Director Programme and a consultant in Personal Branding.

In her executive career, Karen was Chief Marketing Officer of Dell Financial Services and held executive roles in Dell, British Airways, eir and Monster.com. Karen holds a Bachelor of Business Degree from the University of Limerick, a Postgraduate Diploma in Marketing and is a Chartered Director of IoD Ireland.

Is this eligible for CPD?

Dimension Covered: Governance
Eligible Hours: 1 hour of Chartered Director CPD

This session may be eligible for other professional body CPD. Check with your relevant professional body.

How do I attend?

To reserve your space, click the ‘Book Now’ button.

Once registered, we’ll send an email to confirm your booking with the option to add the event to your calendar. We’ll also send a reminder with the link to access the session the day before the event.

The event will take place on Zoom. Download it on Zoom if you don’t have it already. Please ensure you have a working microphone and camera to take part in our webinar.

Want to connect with fellow members?

Before the webinar, you will receive a list of the names and companies of all the attendees.

Take the opportunity to connect.

• Reach out via the IoD Members’ LinkedIn Group.
• Email the Events team we will make this happen on your behalf.

For GDPR reasons, we cannot provide contact details on the attendee list.

Questions?
Get in touch with Anna Hannigan, Events Manager, IoD Ireland.

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